An apartment prospect is not only choosing a unit. They are evaluating the entrance, the shared spaces, and how the community presents itself online.

Model-unit imagery, leasing offices, clubhouses, and outdoor amenities all matter, but the gallery should distinguish them clearly. Start with the property’s arrival, then lead into a representative model. Move through the living room, kitchen, bedroom, and bathroom before introducing communal spaces.

Give each area its own purpose.

A model-unit photograph should explain usable space, finishes, and light. A clubhouse image should show scale and layout rather than pretend it is part of the unit. Exterior coverage can identify building character, paths, and shared amenities where access is permitted. Include both wide views and details, but do not substitute a row of details for complete room coverage.

If units vary by floor plan, decide which models actually need separate photography. For unoccupied units, virtual staging can be considered with clear disclosure. A 3D tour gives a prospect a complementary, self-guided way to explore a model or clubhouse. The model tour linked below is an example of separately scoped 3D media, not a feature automatically included with a photo package.

Plan for leasing and marketing reuse.

Share a shot list, access window, property rules, and the digital or print uses before the visit. Ask for the formats needed by the community website, ads, and brochures. Scope any sky work, fireplace treatment, special retouching, additional exports, and delivery timing in the quote.

Current pricing starts at $450 for model-unit photos, $850 for a choose-two apartment option, and $950 for Premiere coverage. Package details and additional media should be verified for the property.