The real estate market has undergone a significant shift, especially with the surge of digital property listings. High-quality images have become the linchpin of successful property marketing campaigns, making the role of a real estate photographer more valuable than ever. However, how much can these photographers expect to make on a per-house basis?

Understanding the Scope

It’s essential to recognize that real estate photography isn’t a monolithic task. There are various aspects, ranging from simple still photography to drone shots, 360-degree tours, and more. Each of these has its own pricing structure.

Breakdown of Earnings Per House

According to a study by RISMedia, the average real estate photograph’s price varies significantly based on several factors:

1. Geographical Location: Just as property prices fluctuate from one region to another, so does the cost of real estate photography. In upscale neighborhoods or bustling cities, photographers might charge a premium due to the higher property values and greater competition among sellers.
2. Extent of Services: A basic package comprising a set of exterior and interior shots can range from $110 to $300. Specialized services like drone photography, twilight shots, or virtual tours can increase this rate, sometimes commanding an additional $100-$500 or more.
3. Experience: A novice might charge at the lower end of the spectrum, while seasoned photographers with a robust portfolio could command prices at the higher end or even above the average range.

Austin’s Real Estate Market: A Snapshot

As one of the fastest-growing cities in the U.S., Austin has witnessed an escalating demand for real estate. Landmarks like the Zilker Park, Lady Bird Lake, and the Texas State Capitol accentuate the city’s charm, drawing both tourists and potential residents. The thriving tech industry and the vibrant arts and music scenes further boost its appeal. In such a dynamic community, high-quality real estate visuals can significantly impact a listing’s success. Austin 360 Photography offers a range of specialized services, ensuring properties are showcased at their very best.

Additional Costs

Many photographers also offer post-processing services, such as color correction, image enhancement, and virtual staging. These additional services might be included in the package or come at an extra fee, ranging from $20 to $50 per image or more, depending on the complexity.

The Bottom Line

While the earnings per house can vary widely, on average, a real estate photographer can expect anywhere from $150 to $1,000 or more for a single property, depending on the range of services provided, the market, and their expertise.